Marketing
- Total spend on marketing by time period
- Viewing marketing as a growth center instead of a cost center
- Improving understanding of each department’s organizations goal
- Identify the cost of acquisition of a customer
- Estimate of how much your new customers are costing you
- Measure the revenue impact of a marketing campaign
- Track the different sources of lead generation
- Identify the most effective source and plan campaigns accordingly
- Optimize your most profitable sources
- Find out the Return on Investment on the marketing spend
- See how different sources affects the ROI
- Justify marketing spend and budget allocation for ongoing and future campaigns
- Recognize leads that has a high probability of turning into a customer
- Figure out what should be the right amount of bid for various segments of paid traffic
- Qualified leads saves both time and resources
Media
- See how your brand influences your target audience
- Total number of unique users who have seen your piece of content
- Identify the number of users who might see the content during a period
- Number of new followers on your platform within a period
- Total number of subscribers you attract
- Find out about your growth rate and if your community is growing or stagnant
- See how well your content resonates with your target audience
- Number of times a content has been shared on various platforms
- Number of likes, comments, replies received
- Measure the effectiveness of your web visits
- Number of times users visit your platform
- Average length of time a user spends and number of pages visited during one session
- Combined traffic from all social media channels within a period
- Origin of your platform traffic
- Category of the traffic source
Customer Segmentation
- Total sales by time period
- Sales by product or service
- Sales by lead source
- Revenue per sale
- New vs. returning customer sales
- Track impact on profitability.
- Opportunity for repeat orders for a steady cash flow
- Identify big ticket value opportunities
- Stimulate frequent orders
- Correlate service and quality based on customer association time
- Top regions for customer churn by satisfaction index
- Period trends of churn
- Track low performing products / services
- Correlate time of service to customer plans
- Investment in customer retention
- Expenditure on customer acquisition
- Revenue generated per customer
- Revenue generated in month
- Determining the reinvestment for upcoming month
- Forecasting sales in upcoming months
- Accurate expense management
