Finance

- Total sales by time period
- Sales by product or service
- Sales by lead source
- Revenue per sale
- New vs. returning customer sales

- Track impact on profitability.
- Opportunity for repeat orders for a steady cash flow
- Identify big ticket value opportunities
- Stimulate frequent orders
- Correlate service and quality based on customer association time

- Top regions for customer churn by satisfaction index
- Period trends of churn
- Track low performing sites / services
- Correlate time of service to customer plans

- Verify your lead scoring or qualification process
- Approach customers through preferred channels
- Make sure the right people are involved throughout
- Equip executives with the right content at the right time

- Foster learning opportunities for your sales reps to improve the sales process and win more future deals
- Uncover aspects of your brand that potential customers appreciate and ones they don’t
- Fine-tune messaging, adjust campaigns, and create stronger content to highlight company strengths
Financial Services
- Measure the ability of your organization to meet short-term financial duties
- Indicates your companies liquidity
- Helps you understand the solvency of your business
- Measures how much profit you make before expenses
- Determine the reasons why the gross profit changes from period to period
- See how effectively you are using resources to make and sell products or services
- Net Burn by Time Period
- Track the rate at which the company is losing money
- Determine the reasons to minimize the net burn in order to increase profitability
- Net Profit by Time Period
- Measure how effective your business is at generating profit
- Make long-term and short-term financial decisions
- Revenue by Year
- Track the year to year changes in revenue and identify the reasons
- Improve business techniques to increase revenue
Fraud Detection

- Fraud incidents with time
- In which areas, incidents of frauds are high
- Which sector records high number of fraudulent incidents

- Number of transaction received approved status
- Factors for approval of transaction
- Number of Non-fraudulent transactions were successful

- Fraction of frauds detected out of total frauds
- Regions of improvement
- Number of False negatives out of total transaction

- Decline requests with time
- Quality and transparency of transaction process
- Factors that leads to Declining a transaction
- How relevant the results are
- Number of frauds predicted that were actually fraud
- How good is model performing