TRANSPARENCY IN TRACKING
Cookie Policy
Rubiscape uses cookies and similar technologies to make our website work, understand how it's used, and with your consent personalise your experience. This policy explains exactly which cookies we use and how to control them.
Effective: 1 June 20252. How We Use Cookies
Rubiscape uses a consent-first approach to cookies. We categorise cookies into four types:
Type 1: Strictly Necessary Cookies
These cookies are essential for the website and platform to function. Without them, features like the cookie consent banner, secure login, and session management would not work. They cannot be disabled.
| Cookie / Technology | Provider | Purpose | Duration |
|---|---|---|---|
| rubi_consent | Rubiscape (sessionStorage) | Records your cookie consent choice | Session |
| Session token | Rubiscape | Maintains your logged-in state on the platform | Session / 30 days |
| CSRF token | Rubiscape | Prevents cross-site request forgery on forms | Session |
| reCAPTCHA | Google LLC | Detects bot submissions on contact and trial forms; no tracking when consent not given | Session |
Type 2: Analytics Cookies
These cookies help us understand how visitors interact with our website which pages are most visited, where traffic comes from, and how long visitors stay. These cookies only load after you accept analytics cookies.
| Cookie / Technology | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 (GA4) | Tracks page visits, sessions, traffic sources, and user journeys (IP anonymised) | 2 years |
| _gid | Google Analytics 4 | Distinguishes between users for analytics | 24 hours |
| Google Tag Manager | Google LLC | Container that loads analytics and marketing tags based on consent | Session |
| Zoho PageSense | Zoho Corporation | Website heatmaps, scroll maps, session recordings (anonymised), and A/B test tracking | 90 days |
Type 3: Functional / Personalisation Cookies
These cookies enable enhanced functionality and personalisation. They remember your preferences and allow interactive features such as live chat.
| Cookie / Technology | Provider | Purpose | Duration |
|---|---|---|---|
| Zoho SalesIQ | Zoho Corporation | Powers the live chat widget; remembers previous conversations and personalises proactive chat on high-intent pages (/pricing, /demo, /trial) | 1 year |
| Chat transcript token | Zoho Corporation | Stores reference to your previous live chat session for continuity | 30 days |
Type 4: Marketing Cookies
These cookies may be used to track your activity across our website and other sites in order to deliver relevant advertising. Currently, Rubiscape does not operate display advertising campaigns. If this changes, we will update this policy and obtain fresh consent.
| Cookie / Technology | Provider | Purpose | Duration |
|---|---|---|---|
| Google AdSense | Google LLC | May be used on Rubiversity / learn pages to display contextual ads (only if configured via environment variable) | Up to 13 months |
| Zoho Campaigns tracking | Zoho Corporation | Tracks email engagement (opens, clicks) and website visits attributable to newsletter campaigns; only loads if you subscribed to our newsletter | 1 year |
3. Third-Party Cookies
Some cookies are set by third-party services embedded on our site. We do not control these cookies and recommend reviewing the privacy policies of the respective providers:
| Provider | Privacy Policy |
|---|---|
| Google LLC | policies.google.com/privacy |
| Zoho Corporation | www.zoho.com/privacy.html |
4. Your Cookie Choices
When You First Visit
When you first visit rubiscape.com, a cookie consent banner is displayed. You have three options:
All cookies including analytics, functional, and marketing cookies are enabled
Only strictly necessary cookies are loaded. Analytics, chat, and marketing scripts are blocked.
Choose which categories of cookies to accept
Your choice is stored in your browser's sessionStorage under the key rubi_consent. If you clear your browser data or open a new browser session, the consent banner will reappear.
Changing Your Preferences
You can change your cookie preferences at any time by:
- Cookie preference centre Click "Manage Cookies" in the footer of any page to reopen the consent panel
- Browser settings Most browsers allow you to block or delete cookies: Chrome, Firefox, Safari, Edge
- Opt-out tools: Google Analytics opt-out, Zoho PageSense opt-out available via Zoho's privacy settings
5. Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. Rubiscape currently does not respond to DNT signals as there is no industry-wide standard for how they should be honoured. We rely instead on explicit consent through our cookie banner.
7. Updates to This Cookie Policy
We review and update this Cookie Policy whenever we add new third-party tools or change how we use cookies. Changes will be reflected in the "Last Updated" date at the top of this page.
If we make material changes that affect how we use marketing or analytics cookies, we will reset consent and display the banner again so you can review and accept or decline.
8. Contact Us
Data Fiduciary
Inteliment Technologies Private Limited
[Address], Pune, Maharashtra, India
Email: privacy@rubiscape.com
Contact form: www.rubiscape.com/contact