Price Optimization
- Satisfied customer
- Retention of customers
- Improving customer loyalty
- Things to implement for maximum customer satisfaction
- Popularity of the product or services
- Growth of organisation over time
- Repeat business
- Customer acquisition rate
- Need of Customer
- Better decision process
- Improvement required region
- Regions where accuracy is achieved
- Customer satisfaction rate
- Year on year growth of Revenue
- Return on investment
- Determining profitability of an expenditure
- Understanding how well your business is doing
- Areas of improvement to achieve the required goal
Retail
- Average sales for every foot of sales space
- Measure the store management efficiency to increase the revenue
- Identify trends over time and analyse staff performance
- Rate of conversions over a period of time
- Identify the reasons for the visitors who didn’t make a purchase
- Increase sales by improving the inventory quality and customer service
- Sales per Employee by Time
- Make smarter decisions about either cutting back on workforce or ways to increase productivity and efficiency
- Implement strategies to improve sales
- Trace the Gross and Net profit by Time Period
- Determine the reasons why the gross profit changes from period to period
- Improve profitability by finding ways to increase the net profit
- Trace the Gross and Net profit by Time Period
- Determine the reasons why the gross profit changes from period to period
- Improve profitability by finding ways to increase the net profit
Marketing
- Total spend on marketing by time period
- Viewing marketing as a growth center instead of a cost center
- Improving understanding of each department’s organizations goal
- Identify the cost of acquisition of a customer
- Estimate of how much your new customers are costing you
- Measure the revenue impact of a marketing campaign
- Track the different sources of lead generation
- Identify the most effective source and plan campaigns accordingly
- Optimize your most profitable sources
- Find out the Return on Investment on the marketing spend
- See how different sources affects the ROI
- Justify marketing spend and budget allocation for ongoing and future campaigns
- Recognize leads that has a high probability of turning into a customer
- Figure out what should be the right amount of bid for various segments of paid traffic
- Qualified leads saves both time and resources
