Media

Experience Digitalization in Entertainment!
Augmented Content, Enriching Characters!  


Marketing

  • Total spend on marketing by time period
  • Viewing marketing as a growth center instead of a cost center
  • Improving understanding of each department’s organizations goal
  • Identify the cost of acquisition of a customer
  • Estimate of how much your new customers are costing you
  • Measure the revenue impact of a marketing campaign
  • Track the different sources of lead generation
  • Identify the most effective source and plan campaigns accordingly
  • Optimize your most profitable sources
  • Find out the Return on Investment on the marketing spend
  • See how different sources affects the ROI
  • Justify marketing spend and budget allocation for ongoing and future campaigns
  • Recognize leads that has a high probability of turning into a customer
  • Figure out what should be the right amount of bid for various segments of paid traffic
  • Qualified leads saves both time and resources

Recommendation Engine

  • Measure how many of the actual positive instances we were able to correctly predict
  • Accuracy of the model
  • Shows the actual and predicted labels from a classification problem
  • How accurately The engine classifies the data
  • Best performing model
  • Factors affecting the accuracy
  • Ranks the list of items based on their relevance in a particular task
  • Quality of ranked search results over a set of typical search queries
  • Determines the best model by rank
  • Ratio of users for which the correct choices is included in the recommendation list of length
  • High Accuracy implies high chances of correct recommendation
  • Hit rate may be measured for the whole sales force or by sales region
  • Ratio of correct answer to all answer
  • Measures the accuracy of recommendations
  • Regions to be optimised

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