Digital Business

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Perspectives

Hot Topics

AI
Customer-centric, automated purchasing experiences are made possible by machine learning and artificial intelligence (AI). AI continuously gathers information on customer's shopping methodologies, timing of their transactions, and the qualities they are looking in a good or service. This cannot be achieved in physical location with such accuracy
AR
Recognize how machine learning and artificial intelligence (AI) are used in augmented reality. Augmented reality (AR) has fundamentally altered the rules of e-commerce. Customers may really view the goods they're buying thanks to this type of technology, which facilitates the purchasing process. In some industries, like fashion and home décor, augmented reality (AR) has a big impact on the shopping experience because the customer may get a better impression of the item without really seeing it.
Personalisation
B2C and B2B clients alike demand customised, individualised purchasing experiences when they shop online. The data that AI collects allows a consumer to obtain individualised product recommendations and extensive customer support. Implementing customised experiences on-site or in marketing activities has been shown to significantly increase revenue.
Interactive chat bots
Using natural language processing we can create chat bots which will interact with the human in a manner similar to that of a salesperson in a physical store. Today's consumer demands to be able to locate and purchase a product in a few of clicks, and they become irate if they can't. Here, a chat bot can intervene to keep the sale going.

Sales

  • Total sales by time period
  • Sales by product or service
  • Sales by lead source
  • Revenue per sale
  • New vs. returning customer sales
  • Track impact on profitability
  • Opportunity for repeat orders for a steady cash flow
  • Identify big ticket value opportunities
  • Stimulate frequent orders
  • Correlate service and quality based on customer association time
  • Top regions for customer churn by satisfaction index
  • Period trends of churn
  • Track low performing sites / services
  • Correlate time of service to customer plans
  • Verify your lead scoring or qualification process
  • Approach customers through preferred channels
  • Make sure the right people are involved throughout
  • Equip executives with the right content at the right time
  • Foster learning opportunities for your sales reps to improve the sales process and win more future deals
  • Uncover aspects of your brand that potential customers appreciate and ones they don’t
  • Fine-tune messaging, adjust campaigns, and create stronger content to highlight company strengths

Price Optimization

  • Satisfied customer
  • Retention of customers
  • Improving customer loyalty
  • Things to implement for maximum customer satisfaction
  • Popularity of the product or services
  • Growth of organisation over time
  • Repeat business
  • Customer acquisition rate
  • Need of Customer
  • Better decision process
  • Improvement required region
  • Regions where accuracy is achieved
  • Customer satisfaction rate
  • Year on year growth of Revenue
  • Return on investment
  • Determining profitability of an expenditure
  • Understanding how well your business is doing
  • Areas of improvement to achieve the required goal

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