According to a study, the use of Customer Analytics significantly improved customer retention and loyalty for 58% of the enterprises surveyed. It lets organizations provide a smooth experience for customers through automated models for reducing marketing costs, tracking customer satisfaction, and ensuring service/product quality.
With growing diversity in product and service offerings, customers tend to move from Ownership/Capex to Subscription/Opex models in a hyper-competitive market. Acquiring, retaining, and servicing profitable customers, thus, is a tricky yet satisfying experience.
Rubiscape can help enterprises in managing a comprehensive customer experience. Sales and marketing professionals can make fact-based decisions for engaging customers by offering personalized services.
Customers’ voice is growing by the day. To keep up with their expectations and remain competitive, data analytics helps enterprises with CX research and market analysis.
CRM platforms possess integrated AI and ML capabilities for analysing customer behaviour and enable brands with accurate customer understanding for better informed decisions.
Analysis of real-time customer interaction data from websites and social media assists enterprises in planning and implementing effective marketing strategies for customers across industry segments.
AI-enabled technologies rapidly analyze large amount of data for predictive analytics and generate actionable insights in real-time, improving future customer interactions.
Data Analytics intelligence coupled with real-time decisioning analyses the customer intent and helps to propose personalized and relevant recommendations.
AI chatbots ensure personalized customer service, optimize the existing workforce potential, and save business costs while providing maximum convenience.